A data analysis project exploring consumer behavior and sales trends through EDA using Python. Includes visualizations and insights derived from retail shopping data.

Analyze consumer preferences to segment products and guide product, pricing, and portfolio strategy using affinity-based data.

Factors influencing green product purchase decisions among residents of Vinhomes Grand Park urban area

Statistical analysis of credit card purchase behavior across 1,603 consumers — testing whether social media exposure predicts dominant card selection using Chi-Square testing, demographic profiling, and platform-specific breakdowns in Excel.

huff: Market Area Analysis in Python

A data analysis project exploring online consumer behavior and FOMO effects using EDA on survey data.

👁️ 天眼 — Multi-agent population simulation for China market forecasting. 10K+ virtual consumers.

Research Project

Survey-based data analysis of online shopping behavior, advertisement influence, and platform trust. Data collected via Google Forms and analyzed using Power BI to uncover consumer trends, preferences, and trust drivers across e-commerce platforms.

Career Foundry data analytics project to provide a client recommendations on a marketing strategy. Jupyter notebooks include cleaning and merging data along with creating new columns to offer the best understanding of consumers' interactions with products.

AI-driven customer segmentation using K-Means clustering and RFM analysis. Transforms retail transaction data into actionable marketing personas (Loyalty-Driven, Deal Seekers, High-Spenders) to optimize retention and engagement.

Proyecto de análisis del mercado de apps de citas desarrollado en Tableau. Incluye dashboards sobre comportamiento de usuarios y dinámica del mercado, junto con un análisis de sentimiento de reviews internacionales para evaluar la satisfacción de usuarios en tres apps de citas.

A network analytics project analyzing music genre relationships and social influence using Deezer data, uncovering patterns in consumer preferences to support strategic artist positioning and marketing decisions.

EDA of driving coupon acceptance behavior — identifies demographic & contextual factors predicting redemption across 12K survey responses and 5 coupon categories.

Large-scale sentiment analysis on Amazon beauty reviews revealing psychophysical threshold effects

An interactive Excel Dashboard analyzing bike sales trends using pivot tables and slicers. Visualizes customer demographics including income , commute distance , and age brackets to drive marketing insights.

Dự đoán hành vi người tiêu dùng dựa trên dữ liệu lịch sử mua sắm và tương tác trực tuyến tại Việt Nam.

Dự án này cung cấp một nền tảng phân tích dữ liệu dựa trên thông tin nhân sinh để giúp các nhà nghiên cứu và doanh nghiệp có cái nhìn sâu sắc hơn về hành vi và xu hướng của người tiêu dùng tại Việt Nam.

Consumer spending pattern analysis using Excel — pivot table, Power Query, interactive dashboard

Experiment platform for studying how LLM-generated recommendation explanations affect consumer choice behavior